Study:
The identity of New York Skate brand Supreme was adapted from Barbara Kruger, a conceptual artist known for messages written with white Futura type on red blocks over black and white photos.
Today, equally recognizable amongst a niche group comprised of skateboarders, musicians, and stylists, Supreme fills those shoes (no pun intended). Though already an international symbol- here is Supreme in every language from arabic (note the play of traditional script compared to a gestural Arabic using Futura) to Yiddish.
